Business Strategy

When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.

A Step-by-Step Guide to Hitting Revenue Goals Budgeting for marketing is no small task. There are many moving parts, and it can be difficult to know where to begin. In this post, we’ll focus on the part of your marketing budget that’s directly tied to generating revenue. Other critical aspects, like staff costs, agency fees, … Read more