Tony Bradberry 
Setting the right marketing budget is tough for B2B leaders. Most spend without benchmarks or revenue alignment, leaving growth at risk. Research shows typical investment is 7–12% of revenue. An audit helps confirm if your spend is realistic.
B2B companies often build marketing budgets on guesswork, last year’s numbers, or competitor activity—leading to wasted spend and missed revenue goals. The most common mistakes include focusing on lead volume instead of revenue, ignoring sales enablement, underestimating martech and personnel costs, and leaving no buffer for change. Strong budgets start with revenue goals and funnel math.
Learn how to set your B2B marketing budget in under 30 minutes. A step-by-step guide that ties spend directly to revenue goals and pipeline.
Choosing the right channel marketing B2B strategy is crucial if you want your business to thrive in today’s competitive landscape. With countless platforms vying for attention, selecting effective marketing channels becomes challenging, even for experienced marketers. To genuinely scale your business, you must clearly understand how and where your ideal customers engage. Smart channel selection … Read more
Marketing to manufacturers comes with unique challenges, and many businesses fall into the same pitfalls. Whether you’re a seasoned expert or novice, avoiding common mistakes can significantly impact your manufacturing marketing success.
Are you keeping up with the changes in this industry? Too often, manufacturers focus only on their products or rely on outdated marketing techniques (like trade shows) that may no longer resonate with today’s B2B buyers. To create an effective marketing strategy for manufacturers, you must adapt to industry shifts and prioritize engagement through modern digital strategies.
If you’re a marketer struggling to understand where to allocate resources, this post will help you make better decisions to achieve your business goals. A comprehensive approach to budgeting can be the difference between a marketing strategy that works and one that falls flat.
Budgeting for marketing is no small task. There are many moving parts, and it can be difficult to know where to begin. In this post, we’ll focus on the part of your marketing budget that’s directly tied to generating revenue. Other critical aspects, like staff costs, agency fees, and MarTech expenses, will be covered in a future post.
Ranked #1023 for 2024, Continuing a Legacy of Growth and Client Success August 14, 2024 – Grey Matter, one of the industry’s premier B2B customer acquisition agencies, is thrilled to announce its inclusion on the prestigious INC 5000 list for the second consecutive year. Ranked at number 1023 for 2024 nationally, and number 16 for … Read more
Your website messaging might be costing you opportunities. Submit your site, and our system will analyze every key page the way a strategist would—highlighting what’s working, what’s unclear, and where you’re losing attention.
Your website messaging might be costing you opportunities. Submit your site, and our system will analyze every key page the way a strategist would—highlighting what’s working, what’s unclear, and where you’re losing attention.