7 Messaging Mistakes That Make B2B Buyers Choose Your Competitors
Most B2B messaging sounds exactly like the competition. Feature-heavy, generic, and forgettable. These seven mistakes kill deals before they start—and how to fix them.
Content Marketing
Best Blog Practices: How to Write Content That Converts
Writing a blog post isn’t just about stringing words together. It’s about creating content that informs, engages, and, most importantly, converts. Creating an engaging blog page by incorporating multimedia elements like images and videos can significantly enhance reader interaction and contribute positively to on-page SEO.
Benefits of Content Marketing for B2B
If the idea of content marketing seems daunting, you are certainly not alone. With over 2 million blog posts being published every day and a new website going live every half second, the digital landscape can feel overwhelming.
With the overwhelming amount of digital content available, making your content stand out, attracting traffic, boosting engagement, and enhancing lead generation is a significant challenge. Companies are investing more money, time, and resources than ever before in content creation. According to recent studies, 88% of B2B companies employ content marketing, and 76% are increasing their content marketing budgets.
Understanding Cross-Domain Tracking – The Basics, Its Importance & How To Get Started
Understanding Cross-Domain Tracking – The Basics, Its Importance & How To Get Started If you have multiple websites or sub-domains for your business and you want to track them in the same Google Analytics account, you need to understand cross-domain tracking and how it works. In this blog, we’ll discuss the basics of Google cross-domain … Read more
Content’s Role in Building a Winning Formula for Customer Acquisition
In the world of business, customer acquisition can be a bit of a “white whale.” Every company wants new customers – new customers mean more growth, greater profits, and a healthier business. But some companies have little success attracting new business as buyers continue to shift the way they make purchasing decisions. Why do some … Read more
Why Your B2B Company Needs to Leverage Case Studies
Throughout your sales process, you spend a lot of time telling your prospects what your company can do. You talk about what’s possible for your buyer, how you can provide a solution to their pain points. You can demonstrate these things with content like how-to videos, blogs, and even demonstrations. But what it doesn’t provide … Read more
Content Topics That Help Your Sales Process
These are THE 5 content topics guaranteed to drive the most traffic, leads, and revenue Historically, sales has been viewed as a “need to have” activity, whereas marketing has been considered a “nice to have” activity. We don’t blame companies for not seeing the value in marketing, if it’s not connected to driving more sales … Read more
How to Build and Scale a (Meaningful) Content Strategy
By now, we’ve all heard the phrase, “content is king.” Content is what influences consumers and companies to make decisions on anything from where they buy their groceries to what company will provide their supply chain services. Content is a powerful component in any marketing strategy, and here’s why: 47% of buyers viewed 3-5 pieces … Read more
Benefits of Content Marketing For Businesses
If you find yourself intimidated by the concept of content marketing, you are not alone. More than 2 million blog posts are published every single day, and a new website is created every half a second. With all that noise, making your content stand out, driving traffic and increasing engagement is a colossal task. Companies are spending more money, … Read more
