Zach Strauss 
Inc. magazine today revealed that Grey Matter is No. 95 on its third annual Inc. 5000 Regionals: Midwest list, the most prestigious ranking of the fastest-growing Midwest private companies, based in Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, North Dakota, Nebraska, Ohio, South Dakota, and Wisconsin. Born of the annual Inc. 5000 franchise, this regional … Read more
Centralized data for sales and marketing refers to the consolidation of all customer data and insights into a single system or platform. This approach allows businesses to access a complete view of their customer base, which can be used to inform sales and marketing strategies. In this article, we’ll discuss the benefits of having centralized … Read more
Technology has revolutionized every aspect of business operations, including sales. Salespeople can leverage technology to become more efficient, productive, and successful. In this article, we’ll discuss some ways salespeople can use technology to increase their efficiency. Customer Relationship Management (CRM) software is an essential tool for salespeople. It allows them to keep track of customer … Read more
The use of Facebook Ads has become a popular trend among businesses, with many seeing significant results from their advertising campaigns. However, for B2B companies, the decision to use Facebook Ads may not be so clear cut. In this article, we will explore the pros and cons of using Facebook Ads for B2B companies, and … Read more
Video marketing has become an essential part of the modern marketing strategy, with its ability to deliver engaging and informative content to a target audience. While it has long been associated with B2C companies, B2B companies are increasingly using video marketing as a means of driving brand awareness, educating customers, and generating leads. In this … Read more
A great salesperson is someone who possesses a unique set of skills and qualities that enable them to connect with customers, build trust, and ultimately drive sales. While sales is often seen as a natural talent, there are certain traits and behaviors that can be developed and honed over time. In this article, we will … Read more
LinkedIn is the world’s largest professional networking platform, with over 750 million members worldwide. It’s a valuable tool for businesses looking to connect with professionals and generate leads. LinkedIn offers a range of ad types to help businesses reach their target audience and achieve their marketing goals. In this article, we’ll explore the different types … Read more
Customer relationship management (CRM) software is a powerful tool for businesses of all sizes. Among its many benefits, a sales CRM can help companies streamline their sales processes, improve customer relationships, and increase revenue. In this article, we will explore some of the key benefits of a sales CRM in more detail. A sales CRM … Read more
Sales and marketing teams are essential components of any successful business. While they often operate independently, the alignment of these teams can result in numerous benefits that can positively impact the bottom line. In this essay, we will explore the various benefits that come with aligning sales and marketing teams and how they can help … Read more
Email marketing is a powerful tool for businesses to connect with their target audience and achieve their marketing objectives. It involves sending commercial messages to a group of people via email, with the intention of promoting a product or service, building brand awareness, driving sales, and fostering customer loyalty. Here are some of the benefits … Read more
Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.
Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.
