FIG. 01 · ResearchReal data from real people.
Grey Matter combines first-party company data with direct input from B2B marketing and sales leaders. You get the numbers behind what is happening in the market, and the context from the people responsible for changing it.
The Great Declick
We studied 18 B2B accounts using first-party Google Search Console data, comparing Q2 2025 to Q2 2026. Informational click-through rates fell 38% year over year with ranking position held constant. 82% of page-one informational queries now produce near-zero clicks. Branded search was essentially flat. The data has direct implications for how B2B teams measure and invest in organic search.
The State of B2B Manufacturing
A first-party study of how manufacturers are winning and losing pipeline. Covers organic search visibility, paid media efficiency, and the buyer journey signals most correlated with closed-won revenue across industrial B2B verticals.
Want this kind of research on your buyers?
The reports on this page use the same methods we run for clients. Buyer surveys, customer interviews, competitive intelligence and benchmark studies, scoped to the decision you need to make.