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A desk calculator with one lime key, a slide rule, a compass and a funnel worksheet laid out on a dark deskFIG. 01 · Tools
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B2B Marketing Tools

Free, no-login tools to help B2B leaders plan smarter marketing. No forms to fill out before you use them.

B2B Funnel Calculator

Work backward from a revenue goal to the traffic and leads you need. Industry benchmarks built in, fully editable.

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B2B Marketing Budget Calculator

Find out what companies your size actually spend on marketing. Enter your revenue, industry, and growth goals to get a benchmarked range in under a minute.

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ROAS Calculator

Calculate your return on ad spend, find your break-even ROAS, and see what a good ROAS looks like.

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Cohort ROAS Calculator

Track how B2B ad spend matures over 30, 60, 90, 180 and 365 days.

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Weighted Pipeline ROAS Calculator

Project your ad return before deals close, weighted by your historical close rate.

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Sales Team Capacity Calculator

See how many leads your SDRs and AEs can realistically work, and find the bottleneck before volume gets ahead of the team.

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More tools coming. If there's a calculation or planning framework you wish existed, tell us what you need.

Let's talk about your number.

Tell us where growth is stuck and we'll show you where we'd start.

Let's talk →See pricing →
| Grey Matter

Strategy-first. AI-accelerated.
Built for complex B2B.

PO Box 746
Lebanon, OH 45036

info@gogreymatter.com

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Planning room at night, a whiteboard covered in funnel sketches, charts and arrowsFIG. 01 · PLANNING ROOM

Goal to Game Plan.

Build a plan that drives growth in one afternoon.

A free, live workshop from Grey Matter. You work on your own numbers while we teach.

Free · Thu, Dec 10 · Live on Zoom

When
Thu, Dec 10
Time
1 to 5 PM ET
Where
Live on Zoom
Build my game plan →

Free for B2B companies over $7.5M a year. Everyone applies.