Andy Hendricks
Head of Search

Andy Hendricks

Andy Hendricks is Grey Matter’s Head of Search, leading the agency’s organic and paid search practice across B2B clients. He specializes in PPC, SEO, and agentic search optimization — connecting technical search strategy to pipeline and revenue. Andy has spent his career studying how buyers actually use search and building the content and channel strategies that show up in the moments that matter.

Articles by Andy Hendricks

Google I/O 2026 keynote stage with presenter and audience
Marketing Strategy

Google I/O 2026 Just Rewrote the Search Playbook. Here's What B2B Marketers Should Actually Do About It.

Google made AI Mode the default Search experience this week. The 25-year-old ten blue links interface that the entire B2B search playbook was built around is no longer the default. Here's what changed, what it breaks, and what B2B marketers should do about it right now.