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Why Would Anyone Pick You? B2B Positioning for Manufacturers
Most manufacturing websites either read like a spec sheet or make vague claims every competitor makes. This episode of Growth Marketing Explained shows how to position a manufacturer around the problems it solves and the failures it prevents, and how to test a positioning statement.
Who's Actually Buying? The B2B Buying Committee in Manufacturing
Most B2B purchases involve six to ten people. This episode of Growth Marketing Explained shows who sits on a manufacturing buying committee, the five problems they all share, how to build a problem-persona table so each person gets their own reason to say yes, and why follow-up should last as long as the sales cycle.
Why 12%? How to Set a B2B Marketing Budget You Can Defend
Most B2B companies spend 3% to 15% of revenue on marketing, most between 6% and 12%. This episode of Growth Marketing Explained shows how to build a marketing budget backward from revenue so you can defend the number to your CFO.