We live in an incredibly noisy world today. In the marketing industry alone, there are over 45,000 agencies. Tough break for us, huh?
More importantly, how do you make a decision about who the right fit for your business is?
That’s why we’re thrilled to share these exciting updates with you.
What’s happened?
Ready Set Grow (RSG) has rebranded to Grey Matter in another step forward for our company.
RSG was founded upon the idea that sales and marketing needed to be a more integrated effort, if client expectations of “measurable business results” were to be met.
While our vision for how we pursue that has evolved, today we’re proud to announce the next phase of our progress, partnering with Braintrust, a sales-consultancy focused on helping organizations differentiate themselves amongst the competition.
Why do this?
Thanks to our loyal customers, RSG has more doubled our growth year over year consecutively for the last three years.
During this phase of growth, we’ve continued to seek feedback from our clients in regards to what they truly want out of an agency partner. We listened, and will continue to do so.
The purpose of this rebrand is to broaden our capabilities and further integrate the marketing and sales worlds.
Agencies as we know them today will continue to evolve as clients (and rightfully so) demand more clear proof of the value they bring to your business.
Single activities do not drive revenue. A connected system designed around serving your buyer’s needs is what works.
We believe that Grey Matter is the future of what a great agency partnership should look like; helping to better align both sales and marketing functions of a business. We are now equipped to serve marketing and sales teams as it should exist: working together to serve a single process designed around customer acquisition, not individual activities that have historically worked.
It’s why we’re so confident in our ability to deliver that we’re guaranteeing an ROI on our annual engagements and will continue to do so long into the future.
Because we believe in transparency, if you’re interested in learning how we operate on both the sales and marketing front for our clients, email our CEO directly at Zach.Strauss@GoGreyMatter.com and say ‘Send The Sample’ in the subject line. We’ll deliver you what a sample engagement looks with.
We’re all excited to see what the future holds.
Zach Strauss – Founder & CEO of Grey Matter
