It takes 15 seconds to tie your shoelaces, 15 seconds to change your mind about what you want for lunch, and according to Chartbeat, less than 15 seconds to capture the attention of 55% of your audience before they leave your page. If you’re using the internet to drive business you know the (not so) well-kept secret to do so is to convert your traffic into leads. The best means to do this? Landing pages.
Landing pages are pages visitors ‘land on’ after clicking on an advertising or promotion on the web. These ads can take the form of banners or even hyperlinks from your social media accounts. It is on these pages that visitor information is collected, normally through opt in forms. Your landing page allows you to capture the demographic information of your audience as well as their email. It is this particular information that you can later use to sell them your product.
Here are 3 important things to remember when designing your landing page:
Bold Headlines Are A Necessity
When it comes to landing page headlines, the bolder the better. An effective headline is one that is able to capture audience’s attention and is easy to read. If most visitors are leaving your page within 15 seconds, it’s best to get to the point as quickly as possible. Short, direct sentences that address your audience’s concerns is an excellent way to convey your message in the neatest possible way. Don’t neglect the importance of contrast on you landing page.
Take Away That Navigation Menu
Don’t forget, the purpose of your landing page is to capture information of your visitors. After you have invested your valuable time in carefully designing your landing page, the last thing you want to do is make it easier for your audience to leave. Fully optimized landing pages are always characterized by the lack of a navigation menu.
Call To Actions Should Encourage Actions
The call to actions on your landing page should give a directive. Instead of labeling a button ‘EBook’ you can instead write ‘Click here for eBook’. Using actions or verbs in your call to action is shown to improve conversion rates. Also, call to actions should stand out on your page. Avoid having a call to action that is of a similar color to the theme of your site. Instead, opt for a contrasting color. This helps in keeping your reader engaged and increases the likelihood of them clicking on your call to action.
In addition to these guidelines, other general practices include avoiding the urge to over crowd your page. Remember, when in doubt, keep it simple and utilize whitespace in your design. Additionally, be sure to match your landing page with its copy. A well formulated landing page is always a good match to both its ad design and message. Utilizing these tips is an excellent way to help you maximize your landing page conversions which will undoubtedly result in an increase in the amount of business you receive from your digital marketing campaigns.
