Video Needs to Play a Role in Customer Acquisition

In our modern world, video is king. Online video consumption continues to rise at an astonishing pace – it’s estimated that video represents up to three-quarters of all internet traffic, and that this number will rise to 80% by 2019.

People are watching videos on the internet all the time. More than 500 million hours of video are watched each and every day– and that’s just on YouTube! Just how big is that number? 500 million hours ago (approximately 5,700 years ago) written language hadn’t even been invented yet!

Online video is critical to a successful customer acquisition strategy. In this article, we’ll take a look at the 3 biggest reasons your company should be leveraging video to acquire more leads, and convert more customers.

1. Online Video Has A Direct Impact On Sales

High-quality video content has the proven ability to lead directly to sales. Studies have shown that 74% of customers who watched a product-focused “explainer” video bought the product they were shown!

And according to Kissmetrics, customers who view online videos are likely to stay on your site for nearly twice as long – and are 144% more likely to convert into a paying customer!

The reason is simple – customers want detailed information about your products and services, and they want it in an easy-to-consume format. Online video can meet both of these expectations – making it an incredible sales tool!

Curious to learn more? Check out this Taulia case study – and see how video helped generated more than $125M in sales for the company.

 2. Online Video Is Great At Building Trust

Trust is the foundation of converting a lead to a sale – so building trust should be a primary focus of your company.

That’s the whole basis of the concept of content marketing. Instead of just “selling” customers on your products, you present them with valuable, informational content that helps create a long-term, positive relationship.

By providing useful information to your customers, you can build trust, and foster an emotional connection to your company – both key components to increasing sales.

Video is a fantastic way to connect with your customers, create this emotional connection, and build a more positive brand relationship.

The new era of content marketing demands a focus on igniting consumer passion – and video is the perfect medium to do so! After all, there’s a reason that famous YouTubers are now making nearly as much as rock stars.

If you’re serious about content marketing, you have to be serious about video. It’s just that simple.

3. Online Video Caters To Our Short Attention Spans

It may be a bit of a cliche, but it’s true – today, our attention spans are shorter than ever. According to The New York Times, the human attention span is now around 8 seconds – on par with goldfish.

With the constant bombardment of text messages, push notifications, emails, and other media that surrounds us, it’s often hard to dig into deep, comprehensive text content. Think about it – when was the last time you finished reading an entire newspaper?

Video helps solve this problem. It’s both easy to consume, and a great tool for learning. An engaging video can help customers quickly understand the value of a product or service – while still holding their attention.

So don’t just rely solely on long product descriptions, landing pages, and supplementary content to sell your products. Focus on video, and you’re sure to increase sales!

Use The Power Of Video To Outpace The Competition.

As video marketing becomes more affordable and widespread, it’s becoming easier for smaller businesses to leverage the power of video, and acquire more customers.With a smart, focused video marketing strategy, you’ll be able to engage with potential leads more effectively, increase conversion rates, and drive more sales.

So take a look at these 3 above reasons – and start thinking about how video marketing can fit into your overall content marketing strategy.

Let’s Talk.

Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was also named the 4th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

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