We Understand the Universal Truths in Customer Acquisition.
The business landscape is as diverse as it is dynamic. Yet, no matter the industry, there are constants that underpin every successful customer acquisition strategy: companies must have a compelling and distinct proposition; they must clearly and convincingly explain how their solutions address a buyer’s pain points; and they must provide useful and usable information that minimizes friction and accelerates the purchase process. Grey Matter gives you the strategic thinking of a consultancy, the agility of a start-up, the DNA of a digital marketing and sales agency, and the powerful analytical skills of a data science firm. We call this Intelligent Acquisition™.
If You’re in B2B, There’s a Good Chance We’ve Worked in Your Industry.
Our clients span industries in nearly every sector. From healthcare to financial services, energy to recruiting, our expertise in customer acquisition is both broad and deep. We relish the challenge of diving headfirst into an industry, quickly mastering the unique dynamics, and designing effective growth strategies tailored to every client’s needs. Some of the sectors we’ve had the privilege to serve include:
If you’re just starting your customer acquisition journey or looking for a digital marketing expert to amplify and accelerate your current program, our team will work with you to deliver marketing strategies that yield results.
Trusted by Hundreds of B2B Companies and Counting. Don’t Just Take Our Word for It:
Grey Matter Delivers Results, Not Vanity Metrics.
From No Sales-Qualified Leads to 46 in 45 Days
A B2B contract manufacturer struggled to drive a single lead through its new website. With our unique customer acquisition strategy and execution, we delivered 46 sales-qualified leads in 45 days.
10.39x ROI
A B2B manufacturer realized a 10.39x ROI by being a first mover in its space, leveraging digital and positioning itself as a thought leader in a highly competitive industry.
14.52x ROI
A B2B promotional products manufacturer realized a 14.52x ROI after we combined our sales-enablement services with content marketing.
317% Increase in Lead Conversions
We helped a B2B medical device company more than triple its leads without spending additional paid advertising dollars.
We Drive Results by Giving You an Unfair Advantage.
We have a unifying, proprietary framework for growing revenue in additional industries.
Our unique customer acquisition approach starts with strategy, where we uncover insights that inform how and where you win in the market.
We align marketing and sales to support scalable, repeatable, and predictable revenue growth for your organization. And we use a combination of marketing and sales channels simultaneously to attack your market from every angle. Then we measure and analyze your results and optimize to what’s working best so you achieve results you’ve never seen before. Success requires continuous monitoring and moving your acquisition strategy and budget to where your customers are to achieve a steady flow of wins for building momentum. It’s an innovative, thoughtful, and incredibly successful approach.
