Zach Murphy
With over 16 years of experience, Zach Murphy is a B2B strategy leader with a passion for aligning sales and marketing to drive real revenue impact. He specializes in demand generation, sales enablement, and growth marketing, ensuring businesses aren't just running campaigns but building long-term success. Zach's journey into marketing wasn't conventional. He almost pursued engineering before discovering his passion for strategy. His career started in social media marketing, but after realizing agencies often prioritize projects over revenue outcomes, he founded his own B2B communications consultancy in 2015. Now, at Grey Matter, Zach helps businesses cut through the clutter and build marketing strategies that work. A skilled public speaker, Zach enjoys discussing marketing trends, hosting Rock Vinyl Night, roasting a pig on his farm, and sipping good bourbon.
Articles by Zach Murphy
Sales Enablement for Manufacturing: A Smarter Way to Shorten Sales Cycles and Close More Deals
The manufacturing industry has changed. Buyers no longer make decisions based on generic pitches or product-heavy presentations. With more information at their fingertips, they expect tailored, insight-driven engagement that addresses their specific challenges and buying criteria.
9 Marketing Misconceptions Holding Your Business Back
Long sales cycles, complex decision-making processes, and the constant need to prove ROI often create confusion in the marketing world about what works—and what doesn’t. Let’s cut through the noise. This blog tackles five persistent myths about marketing and reveals how addressing these misconceptions can help unlock measurable growth opportunities for your business.
Sales Enablement for Manufacturing
The manufacturing industry is at a crossroads where technology and evolving market demands are driving rapid changes. To remain competitive, manufacturers must leverage cutting-edge strategies and tools to enhance their sales performance. One such powerful strategy is sales enablement for manufacturing. This comprehensive approach optimizes sales processes, enhances messaging, and leverages technology and data to … Read more