You Invested for Growth. We Help Unlock It.
The right company with the right product isn’t enough. You need a clear path to scale. We work with private equity firms and their portfolio companies to build and execute marketing programs that drive measurable growth and support strategic benchmarks.
A Proven Growth Partner for the Portfolio
You need more than ideas, you need execution. Grey Matter operates like a specialized team you can drop into any portfolio company to assess, strategize, and implement growth programs that fit the company’s unique position and your fund’s goals.
We’ve helped PE firms enhance internal teams, supplement gaps, and in some cases replace underperforming marketing altogether. No fluff, no wasted cycles. Just measurable progress tied to the metrics that matter most to your investment thesis.
From Diligence to Go-to-Market, We Move Fast
Our work often starts before the deal is done. We support due diligence by evaluating a company’s go-to-market readiness, identifying structural issues in marketing and sales, and flagging areas where growth can be accelerated.
Post-close, we help build the roadmap. We identify low-hanging fruit, design fast-start programs, and deliver early wins while laying the foundation for long-term scalability. If needed, we provide TAM analysis, competitive research, and market positioning to give you a complete picture.
We Build Repeatable, Scalable Systems That Align with Your Goals
Growth inside a portfolio needs to be more than a one-off win. We bring a structured, repeatable approach that aligns with the timelines and targets of the fund. Every engagement is built with accountability, speed, and transparency in mind.
Whether your firm prioritizes EBITDA expansion, top-line growth, or strategic platform building, we tailor our programs to fit the needs of each investment. You get a team that understands both the company and the capital behind it.
Marketing Isn’t the Problem. The System Is.
Most portfolio companies have tried something. Maybe a campaign or an agency or a few internal hires. But disconnected tactics, unclear messaging, or missed targeting hold back results.
We help fix the system. Our team aligns positioning, campaigns, sales enablement, and funnel metrics to drive measurable outcomes. We don’t just support marketing. We unlock it, structure it, and make it a driver of value creation.
Let’s Talk About Growth You Can Measure
If your firm is serious about accelerating performance, we’re the partner that shows up early, moves quickly, and aligns with your goals. Whether you’re preparing for acquisition or trying to realize the full value of an existing hold, Grey Matter helps turn potential into performance.
Quick answers to the most common things we hear from new clients.
Can you work directly with portfolio company leadership?
Yes. We collaborate closely with executive teams and functional leaders to assess needs, align goals, and execute. We can act as a partner to the C-suite, a guide for junior teams, or a plug-in replacement where needed.
What if the PortCo already has a marketing team?
No problem. We can supplement internal talent, support strategy and execution, or take on full ownership of marketing efforts. We’re flexible in how we engage, depending on the team’s capabilities and your expectations.
Do you only support post-close execution?
Not at all. We can enter during diligence to help assess go-to-market readiness, uncover growth potential, and even provide pre-deal reporting on TAM, market dynamics, and competitive position.
Can you help us hit specific fund milestones or hold-period benchmarks?
Absolutely. Every engagement is tied to business outcomes. Whether the focus is on top-line acceleration, margin improvement, or strategic positioning, we build a program designed to hit the mark.
What kind of industries have you supported through PE?
We’ve supported firms in manufacturing, professional services, SaaS, and more. Our value isn’t tied to any one vertical, it’s tied to our ability to identify and activate growth potential quickly and clearly.
Frequently Asked Questions?
Let’s Build a Strategy That Delivers Real Growth
Grey Matter is here to redefine what’s possible in B2B marketing. Whether you need a partner to generate leads, align your marketing and sales teams, or build a scalable growth strategy, we’re ready to help you succeed.
