Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
The Buyer’s Journey Has Changed. Have Your Sales and Marketing?
Marketing is a very old tradition, as is sales. One can imagine salesmen haggling with customers in the marketplaces of ancient Babylon. Where there is trade, there is sales. In the early 20th century, one Frank Hutchinson Dukesmith wrote an article for Salesmanship Magazine that presented the first break-down of the buyer’s journey. He used the acronym … Read more
5 Ways to Repurpose Your Content
You probably put a lot of hard work into your content marketing strategy. Unfortunately, you don’t always have the time to create articles that are informative and valuable. When this happens, repurposing old content may be a great way to keep your audience engaged, get traffic, and make the most out of your efforts. Here … Read more
Why Your B2B Company Must be Thinking About Conversion Rate Optimization
You are working tirelessly to grow your customer base and take your business to the next level. Your social media marketing is on-point, the content you create is focused on adding value to your prospects’ lives, and your emails are generating more clicks than ever before. There’s just one problem: although you seem to be … Read more
Why Lead Nurturing Could Be Your Most Effective Marketing Strategy
You work your pants off to come up with great content ideas and provide a seamless experience to your visitors. Yet, you just can’t seem to be able to turn your inbound traffic into cold hard cash. Lead nurturing might be the answer to your problems. Let’s be honest: not all of your visitors will … Read more
Benefits of Content Marketing For Businesses
If you find yourself intimidated by the concept of content marketing, you are not alone. More than 2 million blog posts are published every single day, and a new website is created every half a second. With all that noise, making your content stand out, driving traffic and increasing engagement is a colossal task. Companies are spending more money, … Read more
3 Ways AI Will Impact Marketing
It is an exciting time to be passionate about technology and the pace it’s evolving at. Artificial Intelligence, machine learning, algorithms, and more continue to truly transform industries. If we look at current trends where AI is leveraged (healthcare, finance, and more), we can’t help but ask; how will AI impact marketing? Here are 3 areas where … Read more
“What Makes You Different?”
A question as old as time and something that every company wants to know as they evaluate their potential inbound marketing partner. A typical response includes something around having the best talent or an innovative process. While that’s great, we believe that there are two distinct gaps that Grey Matter can fill for your organization. … Read more
Blend Best Practices & Next Practices
At Grey Matter, we hear and read a lot about marketing best practices, whether that is via a blog post like our own or one of the many marketing conventions we attend. While we completely agree that every marketing organization should be incorporating best practices for their clients, and we agree with the definition of … Read more
Three Reasons Why People Aren’t Opening Your Email Newsletters
As many of us know, even with all of the new marketing technology and software that appears to be released every single day, email marketing is still one of the most effective and efficient marketing strategies for businesses of all sizes. Nothing else really exists that allows business owners to reach a large number of … Read more
13 Small Business Marketing Stats That May Surprise You [Infographic]
3 Barriers To Early Business Growth
During the work we’ve done with our partners, we’ve identified that small business owners & entrepreneurs run into 3 different but equally tough barriers to business growth from a marketing standpoint: 1. They’re Time & Budget Constrained – Owners should be focusing on what they truly excel at and leverage outside resources whether that’s through technology or more hands on … Read more