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B2B Branding Pricing

Brand projects priced to the depth of the work.

Positioning, messaging, visual identity, and brand architecture quoted as projects, not retainers. Pricing depends on market complexity, scope of the system, and how much of your existing brand needs to roll up into the new system.

Scope a project →About B2B Branding →
How Pricing Works

Custom-quoted, scoped, and never billed by the hour.

We price branding work as projects because every brand challenge has a different shape. A repositioning sprint for an existing brand is a different scope than a full identity build for a newly-spun-out company. Here’s how we get to a number.

1.Scoping conversation

We sit with you for an hour. We learn the business, the market, the buyers, and what’s broken about how you show up today. No charge, no obligation.

2.Written proposal

We send a proposal that lays out the scope, the deliverables, the timeline, and the fixed price. No hourly estimates. No fee creep between phases.

3.Build and deliver

Work happens in defined phases with checkpoints, not endless rounds. The price quoted is the price paid. Always.

What’s Included

Strategy, design, and the rollout.

A typical engagement includes work across three areas. The exact mix depends on what’s in scope:

Strategy & Discovery

→Customer and prospect interviews
→Competitive landscape audit
→Positioning framework and value proposition
→Messaging architecture and proof points
→Brand voice and tone guidelines

Identity & Design

→Logo and visual identity system
→Typography and color systems
→Photography and illustration direction
→Brand application templates
→Comprehensive brand guidelines document

Activation & Rollout

→Sales collateral templates
→Web design direction or full build
→Social media and digital templates
→Internal launch materials
→Brand training for marketing and sales
What Makes Us Different

Brand work built for B2B reality.

Most agencies treat B2B branding like consumer branding with smaller budgets. We don’t. B2B brands serve buying committees, not consumers. They live in long sales cycles, not impulse purchases. They’re judged by sales teams, not focus groups. Our approach is built around all of that.

01.Positioning before pixels

We don’t start with mood boards. We start with the buyer, the market, and the meaningful difference. Visual identity follows positioning, not the other way around.

02.Built for sales, not awards

Every brand asset gets pressure-tested against the question, will this help the sales team win the deal? If the answer is no, it doesn’t ship.

03.Buying committee tested

We pressure-test messaging against the actual roles that have to approve a deal. Champion, technical evaluator, financial buyer, executive sponsor. Every voice in the room.

04.Activation included, not extra

The brand only matters if it ships. Sales templates, digital applications, and rollout materials are part of the scope, not a separate quote that arrives months later.

Common Questions

Custom-quoted projects, answered.

Because every branding engagement has a different shape. A small repositioning sprint and a full multi-brand portfolio rebuild aren’t the same scope, the same timeline, or the same number of stakeholders. Quoting them as if they were would either overcharge for the small work or undercharge for the big work.
A repositioning sprint runs 8 to 12 weeks. A full identity system runs 14 to 20 weeks. A portfolio architecture project can run 4 to 9 months depending on the number of brands in scope.
We handle the rollout. Sales collateral templates, web design direction, digital applications, and internal launch materials are all part of the scope. We don’t ship a logo file and a PDF and call it done.
Yes. We frequently break larger engagements into discrete phases with their own checkpoints and deliverables. You can pause between phases without losing momentum.
It has to, or the brand won’t survive contact with reality. Marketing and sales are at the table from day one. We train them at launch and stay engaged through the first quarter of the new brand in market.

Want to combine this with subscription strategies? See the pricing overview.

Ready to scope a brand project?

Tell us about the business and the brand challenge. We’ll send back a written proposal with scope, timeline, and a fixed price.

Let’s chat →About B2B Branding →