Is it Beneficial to Have A Chatbot on My Website?
Everyone has called a company call center, gone through the automated system, and relentlessly tried to get connected to a…
4 Broken Commandments of Marketing
Marketing is often met with hostility and a lack of sincerity. That’s because a lot of waste happens in this…
The Power of LinkedIn for Your B2B Sales Process
LinkedIn is a powerful networking tool for businesses, and it’s the 4th most popular social network in the world. Surprised?…
Want More Customers? Better Align Your Sales and Marketing Teams
Some things just naturally go together, like peanut butter and jelly, Bonnie and Clyde, bourbon and more bourbon. Sales and marketing…
How B2B Companies Can Get the Most Out of Hashtags on Social Media
#Hashtags are everywhere. Today, almost all social networks – from Twitter to Pinterest, Instagram, and Facebook – support hashtags. They…
How to Improve Your B2B Marketing Funnel
We’ll give it to you straight: no secret formula or magic solution will bring a sudden influx of customers to…
Why Your B2B Company Needs to Leverage Case Studies
Throughout your sales process, you spend a lot of time telling your prospects what your company can do. You talk…
How B2B Companies Can Better Align Their Sales and Marketing Efforts
One of the biggest challenges facing B2B companies is the problem of aligning both sales and marketing efforts to create…