The marketing landscape is shifting fast—how are you doing in 2025? B2B marketers face growing complexity as traditional tactics become less effective. To stay ahead, companies must refine their growth strategy alignment, balancing brand-building with demand generation while adapting to new AI-driven shifts. How can marketing leaders prove ROI and drive measurable impact?
In this expert-led discussion, senior marketing leaders from ADP, SAP, and GE Aerospace share their insights on where to invest, how to mitigate risks, and what strategic shifts will define success in 2025.
Watch the full webinar below and learn how to prove marketing’s ROI in B2B.
What You’ll Learn in This Webinar
Optimizing Your Growth Marketing Strategy for 2025
B2B marketing is evolving, and the strategies that worked last year may not deliver the same results moving forward. Learn how to refine your approach to growth marketing by balancing brand-building with performance marketing. Discover the latest insights into customer expectations and how to align your messaging for maximum impact.
Where Marketing Budgets Should Shift for Maximum ROI
With economic uncertainty and shifting priorities, where should marketing leaders focus their budgets in 2025? This session explores the most effective investment areas, from demand generation and brand positioning to AI-powered automation. Understand how to evaluate your current spend and reallocate resources for long-term revenue growth.
The Biggest Risks & Challenges in Growth Marketing
Market saturation, evolving buyer behavior, and increased competition are making it harder to break through. Learn how to mitigate risks by strengthening customer relationships, refining your messaging, and leveraging data-driven decision-making. Discover how leading brands are staying ahead despite the challenges.
How to Balance Brand vs. Demand for Sustainable Growth
Silos between sales and marketing can lead to inefficiencies and missed opportunities. This session dives into how the most effective B2B teams foster collaboration, ensuring marketing efforts generate high-quality leads that sales can convert. Gain insights into shared metrics, communication strategies, and tools that drive alignment.
The Role of AI in B2B Growth Strategy
AI is transforming how marketers operate, but its true value lies in execution. Learn how AI-driven insights are shaping content strategy, lead nurturing, and campaign automation. Understand the balance between efficiency and authenticity, and explore how AI can enhance decision-making without compromising brand identity.
Proving Marketing’s ROI with Data & Analytics
Proving ROI is a growing challenge as buyer journeys become more complex. Discover new approaches to attribution modeling, multi-touch measurement, and real-time performance tracking. Learn how to move beyond vanity metrics and demonstrate marketing’s true impact on business growth.
Staying Agile Without Losing Focus
The marketing landscape is constantly shifting, requiring teams to be flexible without losing sight of long-term objectives. Learn how to test and iterate campaigns without causing brand inconsistency. Get practical tips on staying proactive, adapting to trends, and maintaining a strong market presence while avoiding reactive decision-making.
Key Takeaways for Growth Strategy Alignment
Growth Strategy Alignment is the Future of B2B Marketing
- Marketers must connect brand-building with revenue-driven initiatives
- Consistency across touchpoints ensures long-term trust and recognition
- The best growth strategies integrate demand gen, content, and sales collaboration
Smart Budgeting is Essential for 2025 Success
- Shifting spend toward digital, data-driven, and customer-focused approaches is key
- Multi-touch attribution models reveal what truly drives conversions
- Investing in content marketing and community-building fosters organic growth
AI is an Tool—Not a Replacement for Strategy
- AI tools boost efficiency but should not replace brand authenticity
- Companies must monitor AI-driven content to prevent misinformation
- Marketers should evaluate how buyers are using AI for research and decision-making
Proving ROI Requires a Shift in Measurement Approaches
- Traditional marketing metrics don’t always capture true impact
- Aligning marketing and sales data provides a clearer growth picture
- Thought leadership and brand perception are as critical as lead generation
Adaptability is Key, but Consistency Matters
- Thoughtful iteration leads to long-term B2B growth
- Agility must be intentional, not reactive
- Brands should experiment while maintaining a strong identity
