Zach MurphyZach Murphy

With over 16 years of experience, Zach Murphy is a B2B strategy leader with a passion for aligning sales and marketing to drive real revenue impact. He specializes in demand generation, sales enablement, and growth marketing, ensuring businesses aren’t just running campaigns but building long-term success. Zach’s journey into marketing wasn’t conventional—he almost pursued engineering before discovering his passion for strategy. His career started in social media marketing, but after realizing agencies often prioritize projects over revenue outcomes, he founded his own B2B communications consultancy in 2015. Now, at Grey Matter, Zach helps businesses cut through the clutter and build marketing strategies that work. A skilled public speaker, Zach enjoys discussing marketing trends, hosting Rock Vinyl Night, roasting a pig on his farm, and sipping good bourbon.

Sales Enablement for Manufacturing: A Smarter Way to Shorten Sales Cycles and Close More Deals

Sales Enablement for Manufacturing to Close More Deals

When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.

9 Marketing Misconceptions Holding Your Business Back

Marketing misconceptions and myths to overcome

When building a B2B marketing budget, paid media spend is just one piece of the puzzle. To create a well-rounded strategy, it’s important to account for other critical costs like martech, personnel, and agency support. In this post, we break down how each of these elements contributes to your marketing efforts, helping you allocate resources effectively to maximize ROI and reach your business goals.

Sales Enablement for Manufacturing

Two people sitting at a desk learning about sales enablement for manufacturing.

The manufacturing industry is at a crossroads where technology and evolving market demands are driving rapid changes. To remain competitive, manufacturers must leverage cutting-edge strategies and tools to enhance their sales performance. One such powerful strategy is sales enablement for manufacturing. This comprehensive approach optimizes sales processes, enhances messaging, and leverages technology and data to … Read more

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Industry Recognition

Grey Matter was recently recognized by Inc. as one of the most successful companies in America over a 3-year period. Only 5,000 companies make the Inc. 5000 list each year.

Grey Matter was named the 9th fastest-growing business in the Greater Cincinnati area over a 2-year period across all business size categories by the Cincinnati Business Courier.

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