For B2B companies choosing an agency

Agencies aren't the
problem. Picking the
wrong one is.

There are only so many channels, and we run all of them. What makes us different is what we're accountable for: pipeline and closed revenue, not activity. We put a guarantee behind it.

SEOGEOPaid searchSocialEmailABMContentWebCRMSales enablement
How the engagement works
Zach Murphy, Head of Sales & Marketing
If we talk, he is who you hear from. Not a rep who hands you off later.
$127M+B2B pipeline generated
250+B2B companies scaled
PlatinumHubSpot Partner
Clutch4.8★★★★★
Clutch rating
What we actually do

Buyers don't choose the best option.They choose the obvious one.

Confidence gets built in a fixed order. Skip a stage and the deal stalls there, no matter how good the work upstream was.

1

Known

Buyers need to aware you exist. If they never see you, they cannot choose you.

2

Relevant

Buyers need to believe you can solve their specific problem.

3

Different

Buyers need to understand how you differ from everyone else on the list.

4

Better

Buyers need to see how you are better than what they are doing now.

5

Trusted

Buyers need to feel you are the safe choice.

At each stage you remove a reason to say no.
That is how you become the obvious choice.

Most agencies pick one stage and sell it as the whole job. SEO is stage one. A rebrand is stage three. A case study is stage five. We run all five as one system, and we are measured on what comes out the other end.

Client results

Where the number actually moved.

Don't take our
word for it.
See how we did it.

Every one of these started the same way: a company already spending on marketing, with a number that would not move.

Each case study shows what was broken, what we changed, and what came out the other end.

See if it's a fit

A 30-minute call. It can end in a no.

View all case studies →
Real estate & flexible workspace

$968K

in new closed revenue from organic search, in six months

Traffic never grew. We changed what the pages were for, so the ones that ranked were the ones buyers were ready to act on.

  • Contract value+49%
  • Average deal size+34%
  • TrafficUnchanged
Read case study
Manufacturing

$818K

in closed-won revenue from organic search, up from zero

Plenty of contacts, almost no deals. We stopped chasing volume and went after the buyers who could actually sign.

  • Pipeline+253%
  • Per contact$7K → $194K
  • Contact volume−59%
Read case study
Software & technology

$6.5M

in new pipeline, generated in two months

The budget never moved. We rebuilt what it was pointed at, and it became the highest return this company had ever recorded.

  • Closed-won revenue$1.6M
  • Monthly ad spend$25K
  • ChannelPaid media
Read case study
Where most agencies stop versus where Grey Matter is measuredA B2B funnel. The top three stages, awareness, traffic and demand, and leads captured, are marked as table stakes: Grey Matter runs them too, but they are where most agencies stop. Below those is a stretch nobody owns, then meetings booked, follow-up, and objections handled, ending in deals closed. A second bracket spans the entire funnel, showing Grey Matter is measured all the way through to deals closed.AwarenessTraffic and demandLeads capturedTABLE STAKESWhere mostagencies stopWE RUN THIS TOONOBODY OWNS THIS STRETCHMeetings bookedFollow-upObjections handledDeals closedWhere we'remeasured
What we're accountable for

Most agencies are measured to the lead.We're measured to the deal.

We do this too. It is table stakes.

Awareness, traffic, leads captured. Necessary work, and we run all of it. It is also where most scopes end and where most reporting stops.

Then comes the handoff.

Meetings, follow-up, the objections raised in a room you are not in. Marketing's job ended at the lead. Sales' job started there. The stretch between sits in nobody's job description.

That stretch is where the decision actually gets made.

It is also where pipeline quietly stalls, which is why activity at the top can look healthy while the number does not move.

We are measured on what comes out the bottom.

Close rate and closed deals, through the whole funnel, not up to the point where the lead lands.

Where this starts

Growth Blueprint Engagement

Before we take you on as a client, we run a four to six week Growth Blueprint Engagement. We find where you're getting eliminated, which stage of the buying decision is losing you deals, and why. You pay for it, and you keep it either way.

Duration
Four to six weeks
Investment
Fixed fee, quoted up front
You keep
A 12-month growth plan, built in 90-day sprints

What we dig into

Messaging first, then every marketing activity you are running now and everything you have run before. Real audits, not a surface scan.

MessagingCRMPaid mediaSEOContentSocialWebsite

What you walk away with

A twelve month growth plan, laid out in 90-day sprints and tied to the specific number you are trying to move. It says what gets built, in what order, and what each sprint is accountable for. Yours to run, with us or without us.

Outcome one

There is a fit.

We show you where you're losing deals, what we'd do about it, and what we'd guarantee before you sign anything.

Outcome two

There isn't a fit.

We tell you directly. You keep the plan and leave with a clearer path forward.

Start here

Find out where you're getting eliminated.

Tell us where to reach you. Zach will set up 30 minutes to see whether a Growth Blueprint Engagement makes sense.

No deck. No pitch. A straight answer about whether we can help.